Founder, CEO & Chairman. Jan 2015 - Dec 2017. Non-Executive Director. Jan 2018 - present

Boundlss is an AI-human health assistant and conversational platform for health & life insurers, and their members.  

Boundlss helps health & life insurers engage & delight members with personalised health and wellness conversations. Our AI health and conversation platform uses biosensor data and artificial intelligence to deliver scalable health programs through a highly unique, blended AI-human conversational experience. Boundlss helps insurers talk to their members anywhere, anytime about the things they love. We work with some of the world's largest insurers including Great Eastern Life and AXA Hong Kong; providing a bi-lingual, AI-assisted, health & wellness called Alex and mobile app, Xtra by AXA.


Our conversation engine uses machine learning, natural language processing, structured conversation flows and dynamically hands over to human experts when required. Currently 50-60% responses are automated. Message Response times < 5sec for automated and <45 secs for human generated responses, 24/7.



I managed a team of 15 staff (2x PHDs) and 5 fte (20 casual) health & wellness experts that provided support to our AI assistant. Our team is based in Hong Kong, Perth, Beijing and UK. At the time our team had experience in autonomous cars, robots, NLP, ML, health, genetics, ux design @Palantir, gaming @candy crush, branding, insurance @ Swiss Re and our head of BD managed $210M sales as GM @ CSC.

Our internal ML team was supported by 3 PHDs from our research partner, the Capital Markets Cooperative Research Centre in Sydney, who have 40+ PHDs experienced in Machine Learning, insurance and health.


Notable achievements include:

  • Raised $2.2M in funding from one of Australia's wealthiest.
  • Secured $2M in contracts within 12 months of launching our product. 
  • Secured post pilot contracts with AXA (worlds #3 insurer), Great Eastern Life (Singapore & Malaysia's largest life insurer), AIS (Thailand's largest telco) and Peoplecare (Australian health insurer).
  • Run pilots with AXA HK, Great Eastern Life, Bupa UK, Travellers and the Hartford.
  • Secured research partnership with the Capital Markets Cooperative Research Centre, Sydney Australia.

Innovation Programs

  • Alumni Startup Bootcamp Fintech Accelerator, Singapore. Four Month Program. February to May 2016.

  • Alumni Great Eastern Life Insurance & KPMG Insurtech Accelerator, Singapore. Three Month Program. June to September 2017.

  • Alumni Bupa Blue Table Insurtech Accelerator, London UK. Three Month Program. August to October 2017.

  • Alumni Startup Bootcamp Insurtech Accelerator, Hartford USA. Four Month Program. January to April 2018 (article).

  • Alumni HCF Catalyst Accelerator Program by Slingshot as a "Scaleup", Sydney Australia. Three Month Program. February to April 2018. Selected out of 200 startups (article).


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